{"id":48,"date":"2020-05-25T06:59:41","date_gmt":"2020-05-25T03:59:41","guid":{"rendered":"https:\/\/marcom.org.il\/?p=48"},"modified":"2023-09-05T14:38:32","modified_gmt":"2023-09-05T11:38:32","slug":"whatismarcom","status":"publish","type":"post","link":"https:\/\/marcom.org.il\/whatismarcom\/","title":{"rendered":"\u05de\u05d4 \u05d6\u05d4 \u05de\u05e8\u05e7\u05d5\u05dd?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48\" class=\"elementor elementor-48\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c98399 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c98399\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80f47d8\" data-id=\"80f47d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4021f32d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4021f32d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c0d8204\" data-id=\"7c0d8204\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79ac28f elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--align-left elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"79ac28f\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5508218 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5508218\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u05de\u05d4 \u05d6\u05d4 \u05de\u05e8\u05e7\u05d5\u05dd?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f2757 elementor-widget elementor-widget-text-editor\" data-id=\"13f2757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><strong>\u05d4\u05de\u05e8\u05e7\u05d5\u05dd \u05d4\u05d5\u05d0 \u05de\u05e8\u05db\u05d6 \u05d4\u05d9\u05d9\u05e9\u05d5\u05dd, \u05d4\u05e9\u05dc\u05d9\u05d8\u05d4 \u05d5\u05d4\u05d1\u05e7\u05e8\u05d4 \u05e9\u05dc \u05db\u05dc \u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d1\u05d0\u05d9\u05e8\u05d2\u05d5\u05df.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05d4\u05de\u05d5\u05e9\u05d2 <strong>\u05de\u05e8\u05e7\u05d5\u05dd (<\/strong><strong>Marcom<\/strong><strong>)<\/strong>, \u05d4\u05d7\u05dc \u05d0\u05ea \u05d3\u05e8\u05db\u05d5 \u05d1\u05e9\u05e0\u05d5\u05ea \u05d4\u05ea\u05e9\u05e2\u05d9\u05dd \u05d1\u05e2\u05d5\u05dc\u05dd \u05d4\u05d4\u05d9\u05d9-\u05d8\u05e7, \u05d5\u05d4\u05ea\u05e4\u05ea\u05d7 \u05d1\u05db\u05d9\u05d5\u05d5\u05df \u05e2\u05e0\u05e4\u05d9\u05dd \u05d0\u05d7\u05e8\u05d9\u05dd \u05db\u05d5\u05dc\u05dc \u05ea\u05d7\u05d5\u05dd \u05de\u05d5\u05e6\u05e8\u05d9 \u05d4\u05e6\u05e8\u05d9\u05db\u05d4 \u05d5\u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d5\u05ea, \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea, \u05d4\u05ea\u05e2\u05e9\u05d9\u05d9\u05d4 \u05d5\u05d0\u05e4\u05d9\u05dc\u05d5 \u05e2\u05de\u05d5\u05ea\u05d5\u05ea.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/marcom.org.il\/%d7%9e%d7%99-%d7%96%d7%94-%d7%9e%d7%a0%d7%94%d7%9c-%d7%9e%d7%a8%d7%a7%d7%95%d7%9d\/\"><strong>\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05e8\u05e7\u05d5\u05dd <\/strong><\/a>\u05d0\u05d5 <a href=\"http:\/\/marcom.org.il\"><strong>\u05e0\u05d9\u05d4\u05d5\u05dc \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea<\/strong><\/a> \u2013 \u05d4\u05d9\u05e0\u05d5 \u05ea\u05d7\u05d5\u05dd \u05d1\u05d0\u05d2\u05e3 \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d0\u05d5 \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd, \u05e9\u05d0\u05d9\u05e0\u05d5 \u05e0\u05d7\u05e9\u05d1 \u05dc\u05de\u05e7\u05e6\u05d5\u05e2 \u05e4\u05d5\u05e8\u05de\u05dc\u05d9. \u05d4\u05ea\u05e4\u05e7\u05d9\u05d3 \u05de\u05d5\u05d2\u05d3\u05e8 \u05ea\u05d7\u05ea \u05d4\u05e8\u05d1\u05d4 \u05de\u05d0\u05d5\u05d3 \u05e9\u05de\u05d5\u05ea \u05d5\u05db\u05d5\u05d1\u05e2\u05d9\u05dd, \u05d4\u05d5\u05d0 \u05e4\u05e2\u05de\u05d9\u05dd \u05e8\u05d1\u05d5\u05ea &quot;\u05de\u05e9\u05e8\u05ea\u05dd \u05e9\u05dc \u05de\u05e1\u05e4\u05e8 \u05d0\u05d3\u05d5\u05e0\u05d9\u05dd&quot;, \u05d5\u05d4\u05d5\u05d0 \u05de\u05d5\u05e8\u05db\u05d1, \u05de\u05d7\u05d9\u05d9\u05d1 \u05d9\u05db\u05d5\u05dc\u05d5\u05ea \u05e9\u05dc\u05d9\u05d8\u05d4, \u05d1\u05d9\u05e6\u05d5\u05e2 \u05d5\u05d0\u05e8\u05d2\u05d5\u05df, \u05d4\u05d5\u05d0 \u05de\u05d5\u05dc\u05d8\u05d9-\u05d3\u05d9\u05e1\u05e6\u05d9\u05e4\u05dc\u05d9\u05e0\u05d0\u05e8\u05d9 \u05d5\u05db\u05d5\u05dc\u05dc \u05d4\u05e8\u05d1\u05d4 \u05de\u05d0\u05d5\u05d3 \u05ea\u05d7\u05d5\u05de\u05d9 \u05d4\u05db\u05e9\u05e8\u05d4, \u05d1\u05d9\u05e6\u05d5\u05e2 \u05d5\u05e0\u05d9\u05d4\u05d5\u05dc.<\/p>\n<p>\u05dc\u05de\u05e8\u05e7\u05d5\u05dd \u05d9\u05e9 \u05de\u05e7\u05d5\u05dd \u05de\u05e8\u05db\u05d6\u05d9 \u05d1\u05de\u05e2\u05e8\u05da \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d4\u05d0\u05d9\u05e8\u05d2\u05d5\u05e0\u05d9. \u05d6\u05d4\u05d5 \u05ea\u05e4\u05e7\u05d9\u05d3 \u05d7\u05e9\u05d5\u05d1 \u05e9\u05de\u05e8\u05db\u05d6 \u05de\u05d9\u05d3\u05e2 \u05e8\u05d1, \u05d3\u05d5\u05e8\u05e9 \u05d4\u05e9\u05db\u05dc\u05d4 \u05de\u05ea\u05d0\u05d9\u05de\u05d4, \u05d9\u05d3\u05e2,\u00a0\u05d5\u05d1\u05de\u05e7\u05e8\u05d9\u05dd \u05e8\u05d1\u05d9\u05dd \u05de\u05d7\u05d9\u05d9\u05d1 \u05e0\u05d9\u05e1\u05d9\u05d5\u05df.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea (<\/strong><strong>Marcom &#8211; MARketing COMmunication<\/strong><strong>)<\/strong>, \u05db\u05e9\u05de\u05d4 \u05db\u05df \u05d4\u05d9\u05d0 &#8211; \u05e2\u05d5\u05e1\u05e7\u05ea \u05d1\u05de\u05d2\u05d5\u05d5\u05df \u05e8\u05d7\u05d1 \u05e9\u05dc \u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05d5\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea\u05d9\u05ea, \u05d7\u05dc\u05e7\u05df, \u05e8\u05d5\u05d1\u05df \u05d0\u05d5 \u05db\u05d5\u05dc\u05df:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05e4\u05e8\u05e1\u05d5\u05dd \u05d5\u05e7\u05d9\u05d3\u05d5\u05dd; \u05de\u05d9\u05ea\u05d5\u05d2; \u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05dc\u05e7\u05d5\u05d7 \u05d5-UI\/X; \u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05e2\u05d5\u05d1\u05d3 \u05d5\u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05e2\u05e1\u05d9\u05e7; \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e4\u05e0\u05d9\u05dd \u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05ea; \u05d9\u05d7\u05e1\u05d9-\u05e6\u05d9\u05d1\u05d5\u05e8 \u05d5\u05e7\u05e9\u05e8\u05d9 \u05de\u05e9\u05e7\u05d9\u05e2\u05d9\u05dd; \u05d7\u05e1\u05d5\u05d9\u05d5\u05ea; \u05d9\u05d9\u05d6\u05d5\u05dd \u05d5\u05d4\u05e4\u05e7\u05ea \u05d0\u05d9\u05e8\u05d5\u05e2\u05d9\u05dd, \u05db\u05e0\u05e1\u05d9\u05dd \u05d5\u05ea\u05e2\u05e8\u05d5\u05db\u05d5\u05ea; \u05e2\u05d6\u05e8\u05d9 \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05e7\u05d9\u05d3\u05d5\u05dd \u05de\u05db\u05d9\u05e8\u05d5\u05ea; \u05e0\u05e8\u05d0\u05d5\u05ea \u05e0\u05e7\u05d5\u05d3\u05ea \u05de\u05db\u05d9\u05e8\u05d4; \u05e0\u05d9\u05d4\u05d5\u05dc \u05e0\u05d5\u05db\u05d7\u05d5\u05ea \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05d5\u05d1\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc (\u05dc\u05e8\u05d1\u05d5\u05ea \u05d0\u05d9\u05e7\u05d5\u05de\u05e8\u05e1); \u05d0\u05d7\u05e8\u05d9\u05d5\u05ea \u05e2\u05dc CRM \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9; \u05e2\u05d9\u05e6\u05d5\u05d1 \u05d5\u05d4\u05e4\u05e7\u05d5\u05ea \u05d3\u05e4\u05d5\u05e1; \u05e6\u05d9\u05dc\u05d5\u05de\u05d9\u05dd \u05d5\u05de\u05e6\u05d2\u05d5\u05ea; \u05d5\u05e2\u05d5\u05d3 \u05d5\u05e2\u05d5\u05d3. <strong>\u05d4\u05ea\u05d7\u05d5\u05dd \u05e0\u05d5\u05dc\u05d3 \u05e2\u05dd \u05d4\u05d2\u05dc\u05d5\u05d1\u05dc\u05d9\u05d6\u05e6\u05d9\u05d4 \u05e9\u05dc \u05d7\u05d1\u05e8\u05d5\u05ea \u05d4\u05d4\u05d9\u05d9\u05d8\u05e7 \u05e9\u05e0\u05d3\u05e8\u05e9\u05d5 \u05dc\u05d4\u05ea\u05d7\u05d9\u05dc \u05dc\u05ea\u05e7\u05e9\u05e8 \u05d1\u05e9\u05e4\u05d5\u05ea \u05e9\u05d5\u05e0\u05d5\u05ea, \u05dc\u05e4\u05ea\u05d7 \u05db\u05dc\u05d9\u05dd \u05d5\u05e2\u05d6\u05e8\u05d9\u05dd \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05d9\u05dd \u05de\u05ea\u05e7\u05d3\u05de\u05d9\u05dd \u05d5\u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05d9\u05dd \u05d9\u05d5\u05ea\u05e8 \u05d5\u05dc\u05ea\u05ea \u05de\u05e2\u05e0\u05d4 \u05dc\u05ea\u05e4\u05e2\u05d5\u05dc \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d4\u05d2\u05dc\u05d5\u05d1\u05dc\u05d9 \u05d4\u05de\u05d5\u05e8\u05db\u05d1 \u05d5\u05d4\u05e8\u05d1 \u05e2\u05e8\u05d5\u05e6\u05d9.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05de\u05d9 \u05e9\u05d0\u05de\u05d5\u05e0\u05d9\u05dd \u05e2\u05dc \u05d4\u05ea\u05d7\u05d5\u05dd, \u05db\u05e4\u05d5\u05e4\u05d9\u05dd \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc (\u05d0\u05da \u05dc\u05d0 \u05ea\u05de\u05d9\u05d3) \u05dc\u05e1\u05de\u05e0\u05db&quot;\u05dc \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d0\u05d5 \u05dc\u05de\u05e0\u05d4\u05dc \u05de\u05d7\u05dc\u05e7\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05e4\u05e8\u05e1\u05d5\u05dd.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05dc\u05e2\u05d9\u05ea\u05d9\u05dd \u05d4\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05d2\u05d5\u05d5\u05e0\u05ea \u05e0\u05e2\u05e9\u05d9\u05ea \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d0\u05d9\u05e9 \u05d4\u05de\u05e8\u05e7\u05d5\u05dd \u05e2\u05e6\u05de\u05d5; \u05dc\u05e2\u05d9\u05ea\u05d9\u05dd\u00a0\u05d0\u05d9\u05e9 \u05d4\u05de\u05e8\u05e7\u05d5\u05dd \u05de\u05e8\u05db\u05d6 \u05d0\u05ea \u05d4\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05e2\u05d1\u05d5\u05e8 \u05d1\u05e2\u05dc\u05d9 \u05ea\u05e4\u05e7\u05d9\u05d3\u05d9\u05dd \u05d0\u05d7\u05e8\u05d9\u05dd \u05d1\u05d7\u05d1\u05e8\u05d4, \u05d4\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd \u05dc\u05e6\u05d9\u05d3\u05d5 \u05d0\u05d5 \u05db\u05e4\u05d5\u05e4\u05d9\u05dd \u05dc\u05d5 (\u05db\u05de\u05e2\u05d9\u05df &quot;\u05d8\u05e8\u05d0\u05e4\u05d9\u05e7&quot; \u05d0\u05d5 &quot;\u05e4\u05e8\u05d5\u05d9\u05e7\u05d8\u05d5\u05e8&quot;); \u05d5\u05dc\u05e2\u05d9\u05ea\u05d9\u05dd \u05e0\u05d9\u05d4\u05d5\u05dc \u05d4\u05de\u05e8\u05e7\u05d5\u05dd \u05d4\u05d9\u05e0\u05d5 \u05d1\u05db\u05dc\u05dc \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05de\u05d9\u05e7\u05d5\u05e8 \u05d7\u05d5\u05e5, \u05db\u05e9\u05db\u05dc\u05dc \u05d4\u05e1\u05e4\u05e7\u05d9\u05dd \u05e0\u05e9\u05db\u05e8\u05d9\u05dd \u05dc\u05e6\u05e8\u05db\u05d9 \u05d4\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05d0\u05dd \u05de\u05e0\u05d4\u05dc\u05d9 \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05d4\u05de\u05d5\u05e6\u05e8 \u05d4\u05dd \u05d0\u05dc\u05d5 \u05d4\u05e2\u05d5\u05e1\u05e7\u05d9\u05dd \u05d1\u05e2\u05d9\u05e7\u05e8 \u05d1\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4, \u05d1\u05e4\u05d9\u05ea\u05d5\u05d7 \u05e2\u05e1\u05e7\u05d9, \u05d1\u05de\u05db\u05d9\u05e8\u05d5\u05ea, \u05d5\u05db\u05d3\u05d5\u05de\u05d4 &#8211; \u05d0\u05e0\u05e9\u05d9 \u05d4\u05de\u05e8\u05e7\u05d5\u05dd \u05d4\u05dd \u05d4\u05de\u05ea\u05e4\u05e2\u05dc\u05d9\u05dd \u05d0\u05ea \u05d4\u05d3\u05d1\u05e8\u05d9\u05dd \u05d1\u05e9\u05d8\u05d7 \u05d5\u05d1\u05e4\u05d5\u05e2\u05dc&#8230;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05db\u05d5\u05ea\u05d1\u05d9\u05dd \u05d5\u05e2\u05d5\u05e8\u05db\u05d9\u05dd \u05ea\u05db\u05e0\u05d9\u05dd, \u05e1\u05d5\u05e7\u05e8\u05d9\u05dd \u05d5\u05de\u05e4\u05ea\u05d7\u05d9\u05dd \u05e2\u05e8\u05d5\u05e6\u05d9\u05dd \u05d5\u05db\u05dc\u05d9\u05dd \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05d9\u05dd, \u05d1\u05d5\u05d7\u05e0\u05d9\u05dd \u05d5\u05de\u05e4\u05e2\u05d9\u05dc\u05d9\u05dd \u05e2\u05e8\u05d5\u05e6\u05d9 \u05de\u05d3\u05d9\u05d4 \u05de\u05d2\u05d5\u05d5\u05e0\u05d9\u05dd, \u05de\u05e0\u05d4\u05dc\u05d9\u05dd \u05e1\u05e4\u05e7\u05d9\u05dd, \u05e2\u05d5\u05e1\u05e7\u05d9\u05dd \u05d1\u05d4\u05e4\u05e7\u05d5\u05ea \u05d5\u05d1\u05d4\u05db\u05d5\u05d5\u05e0\u05ea \u05d4\u05d2\u05e8\u05e4\u05d9\u05e7\u05d4, \u05d5\u05e2\u05d5\u05d3. \u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>\u05d0\u05dd \u05d6\u05d4 \u05d1\u05d9\u05e6\u05d5\u05e2\u05d9 \u05d5\u05d8\u05e7\u05d8\u05d9, \u05db\u05dc\u05e4\u05d9 \u05e4\u05e0\u05d9\u05dd \u05d4\u05d0\u05e8\u05d2\u05d5\u05df \u05d0\u05d5 \u05de\u05d7\u05d5\u05e6\u05d4 \u05dc\u05d5, \u05d1\u05de\u05e1\u05d2\u05e8\u05ea \u05de\u05d7\u05dc\u05e7\u05ea \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d0\u05d5 \u05db\u05dc \u05de\u05d7\u05dc\u05e7\u05d4 \u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05ea \u05d0\u05d7\u05e8\u05ea \u2013 \u05d0\u05d6 \u05d6\u05d4 \u05db\u05e0\u05e8\u05d0\u05d4 \u05d1\u05d8\u05d9\u05e4\u05d5\u05dc \u05d4\u05de\u05e8\u05e7\u05d5\u05dd.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>\u05de\u05d4\u05d5\u05ea \u05d4\u05de\u05e8\u05e7\u05d5\u05dd \u05d4\u05d9\u05e0\u05d4 \u05dc\u05e0\u05ea\u05d1 \u05d0\u05ea \u05d4\u05de\u05e9\u05d0\u05d1\u05d9\u05dd (\u05d4\u05d0\u05e0\u05d5\u05e9\u05d9\u05d9\u05dd \u05d5\u05d4\u05db\u05dc\u05db\u05dc\u05d9\u05d9\u05dd) \u05dc\u05e4\u05e2\u05d9\u05dc\u05d5\u05d9\u05d5\u05ea \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05d5\u05ea \u05d4\u05e9\u05d5\u05e0\u05d5\u05ea, \u05d5\u05dc\u05d5\u05d5\u05d3\u05d0 \u05d1\u05d9\u05e6\u05d5\u05e2 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9 \u05d5\u05e0\u05db\u05d5\u05df, \u05d5\u05d1\u05e2\u05d9\u05e7\u05e8 \u05d0\u05d7\u05d9\u05d3, \u05e2\u05e7\u05d1\u05d9 \u05d5\u05d9\u05e2\u05d9\u05dc.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05e2\u05dd \u05d4\u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05d1\u05d4\u05ea\u05e0\u05d4\u05dc\u05d5\u05ea \u05d7\u05d1\u05e8\u05d5\u05ea \u05d5\u05d1\u05d4\u05ea\u05e0\u05d4\u05d2\u05d5\u05d9\u05d5\u05ea \u05d4\u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05d5\u05ea, \u05d5\u05d4\u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05e9\u05dc \u05ea\u05e4\u05d9\u05e9\u05d5\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d5\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05e2\u05e8\u05db\u05d5\u05ea \u05d9\u05d7\u05e1\u05d9\u05dd \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05d9\u05dd \u2013 \u05e2\u05dd \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea, \u05e2\u05dd \u05e2\u05d5\u05d1\u05d3\u05d9\u05dd, \u05e2\u05dd \u05e1\u05e4\u05e7\u05d9\u05dd,<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05e2\u05dd \u05de\u05e9\u05e7\u05d9\u05e2\u05d9\u05dd &#8211; \u05e0\u05d5\u05e6\u05e8 \u05e6\u05d5\u05e8\u05da \u05de\u05d5\u05d1\u05d4\u05e7 \u05d1\u05de\u05e2\u05e8\u05da \u05de\u05d2\u05d5\u05d1\u05e9 \u05d5\u05d0\u05d7\u05d9\u05d3 \u05e9\u05dc \u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05e2\u05e0\u05e4\u05d4 \u2013 \u05d5\u05d1\u05db\u05dc\u05dc, \u05d1\u05d6\u05e8\u05d5\u05e2 \u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05ea, \u05e9\u05ea\u05d9\u05d9\u05e9\u05dd \u05d0\u05ea \u05d4\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d4\u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05ea \u05d5\u05d4\u05d7\u05d6\u05d5\u05df \u05d4\u05e2\u05e1\u05e7\u05d9 \u05d1\u05db\u05dc \u05de\u05de\u05e9\u05e7\u05d9 \u05d4\u05d0\u05e8\u05d2\u05d5\u05df.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05dc\u05d0 \u05e2\u05d5\u05d3 \u05ea\u05e2\u05e8\u05d5\u05db\u05d4 \u05e9\u05d0\u05d9\u05df \u05e7\u05e9\u05e8 \u05d1\u05d9\u05e0\u05d4 \u05dc\u05d1\u05d9\u05df \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05e2\u05d9\u05ea\u05d5\u05e0\u05d5\u05ea \u05d5\u05d1\u05d7\u05d5\u05e6\u05d5\u05ea, \u05e9\u05d0\u05d9\u05df \u05e7\u05e9\u05e8 \u05d1\u05d9\u05e0\u05d5 \u05dc\u05d1\u05d9\u05df \u05e2\u05d6\u05e8\u05d9 \u05d4\u05de\u05db\u05d9\u05e8\u05d4, \u05e9\u05d0\u05d9\u05df \u05e7\u05e9\u05e8 \u05d1\u05d9\u05e0\u05dd \u05dc\u05d1\u05d9\u05df \u05d4\u05e1\u05e8\u05d8\u05d5\u05df \u05d4\u05d7\u05d3\u05e9 \u05d0\u05d5 \u05d4\u05d3\u05e3 \u05d1\u05e4\u05d9\u05d9\u05e1\u05d1\u05d5\u05e7\/\u05dc\u05d9\u05e0\u05e7\u05d3\u05d0\u05d9\u05df, \u05e9\u05d0\u05d9\u05df \u05e7\u05e9\u05e8 \u05d1\u05d9\u05e0\u05dd \u05dc\u05d1\u05d9\u05df \u05d4\u05de\u05e1\u05e8\u05d9\u05dd \u05dc\u05e1\u05e4\u05e7\u05d9\u05dd \u05d5\u05dc\u05de\u05e9\u05e7\u05d9\u05e2\u05d9\u05dd, \u05dc\u05de\u05e6\u05d2\u05d5\u05ea \u05d5\u05dc\u05de\u05e8\u05d0\u05d4 \u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d4\u05de\u05db\u05d9\u05e8\u05d4, \u05e9\u05d0\u05d9\u05e0\u05dd \u05d1\u05d0\u05d5\u05ea\u05d4 \u05d4\u05e9\u05e4\u05d4 \u05e9\u05dc \u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d4\u05d2\u05d9\u05d5\u05e1 \u05d0\u05d5 \u05ea\u05db\u05e0\u05d9 \u05d4\u05d4\u05d3\u05e8\u05db\u05d4&#8230; J<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>\u05d4\u05de\u05e8\u05e7\u05d5\u05dd \u05e2\u05d5\u05e9\u05d4 \u05e1\u05d3\u05e8 \u05d1\u05d3\u05d1\u05e8\u05d9\u05dd, \u05d5\u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea &quot;\u05e8\u05d2\u05dc \u05e6\u05d9\u05e8&quot; \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea \u05d6\u05d5 &#8211; \u05de\u05e6\u05d9\u05d2\u05d4 \u05d4\u05d7\u05d1\u05e8\u05d4 \u05e7\u05d5 \u05d5\u05de\u05e1\u05e8 \u05d0\u05d7\u05d9\u05d3\u05d9\u05dd, \u05d4\u05e2\u05d5\u05e0\u05d9\u05dd \u05e2\u05dc \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d1\u05e8\u05d5\u05e8\u05d4 \u05d5\u05d9\u05e2\u05d3\u05d9 \u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05e1\u05d3\u05d5\u05e8\u05d9\u05dd<\/strong><strong>.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05e4\u05d5\u05e0\u05e7\u05e6\u05d9\u05d5\u05ea \u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05d5\u05ea \u05e9\u05d5\u05e0\u05d5\u05ea \u05d4\u05e0\u05d5\u05e9\u05d0\u05d5\u05ea \u05e9\u05de\u05d5\u05ea \u05e9\u05d5\u05e0\u05d9\u05dd \u2013 \u05db\u05d2\u05d5\u05df: \u05e2\u05d5\u05d6\u05e8\u05ea \u05de\u05e0\u05d4\u05dc \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7, \u05de\u05e0\u05d4\u05dc \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd, \u05de\u05e0\u05d4\u05dc\u05ea BTL, \u05de\u05e0\u05d4\u05dc \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05ea, \u05de\u05e0\u05d4\u05dc\u05d9 \u05e7\u05e9\u05e8\u05d9 \u05de\u05e9\u05e7\u05d9\u05e2\u05d9\u05dd, \u05d3\u05d5\u05d1\u05e8\u05d5\u05ea, \u05de\u05e0\u05d4\u05dc \u05e7\u05e9\u05e8\u05d9 \u05e1\u05e4\u05e7\u05d9\u05dd, \u05de\u05e0\u05d4\u05dc\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7 \u05e4\u05e0\u05d9\u05dd \u05d0\u05e8\u05d2\u05d5\u05e0\u05d9, \u05de\u05e2\u05e8\u05da \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05dc \u05d0\u05d2\u05e3 \u05d4\u05d2\u05d9\u05d5\u05e1 \u05d5\u05d4\u05d4\u05d3\u05e8\u05db\u05d4, \u05de\u05d7\u05dc\u05e7\u05ea \u05e1\u05d5\u05e9\u05d9\u05d0\u05dc \u05de\u05d3\u05d9\u05d4, \u05d5\u05e2\u05d5\u05d3 \u2013 \u05d4\u05e4\u05db\u05d5 \u05d1\u05e2\u05e6\u05dd \u05dc\u05de\u05e0\u05d4\u05dc\u05d9 \u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea, \u05db\u05e4\u05d5\u05e4\u05d9\u05dd \u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea \u05dc\u05de\u05e0\u05d4\u05dc.\u05ea \u05d4\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea, \u05d0\u05d5 \u05e0\u05e2\u05d6\u05e8\u05d9\u05dd \u05d1\u05e4\u05d5\u05e0\u05e7\u05e6\u05d9\u05d9\u05ea \u05d4\u05de\u05e8\u05e7\u05d5\u05dd \u05db\u05e1\u05e4\u05e7 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>\u05d1\u05d6\u05db\u05d5\u05ea \u05d4\u05de\u05e8\u05e7\u05d5\u05dd &#8211; \u05d4\u05db\u05dc \u05d9\u05e2\u05d9\u05dc \u05d5\u05d1\u05e8\u05d5\u05e8 \u05d9\u05d5\u05ea\u05e8, \u05d9\u05e9 \u05d9\u05d3 \u05de\u05db\u05d5\u05d5\u05e0\u05ea, \u05d5\u05d2\u05dd \u05d4\u05ea\u05e7\u05e6\u05d9\u05d1\u05d9\u05dd \u05de\u05e0\u05d5\u05e6\u05dc\u05d9\u05dd \u05d8\u05d5\u05d1 \u05d9\u05d5\u05ea\u05e8.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05ea\u05d7\u05d5\u05dd \u05d4\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea (\u05de\u05e8\u05e7\u05d5\u05dd) \u05d4\u05e4\u05da \u05d1\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea \u05dc\u05d4\u05d9\u05d5\u05ea \u05d7\u05d9\u05d5\u05e0\u05d9 \u05d5\u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9 \u05e2\u05d1\u05d5\u05e8 \u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05dd \u05de\u05ea\u05e7\u05d3\u05de\u05d9\u05dd.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u05d6\u05d4\u05d5 \u05ea\u05d7\u05d5\u05dd \u05e8\u05d7\u05d1 \u05d0\u05e9\u05e8 \u05de\u05e9\u05ea\u05e0\u05d4 \u05d5\u05de\u05ea\u05e7\u05d3\u05dd \u05dc\u05dc\u05d0 \u05d4\u05e8\u05e3 \u05d5\u05d3\u05d5\u05e8\u05e9 \u05d9\u05d5\u05ea\u05e8 \u05d5\u05d9\u05d5\u05ea\u05e8 \u05d9\u05d3\u05e2 \u05de\u05e7\u05e6\u05d5\u05e2\u05d9 \u05d5\u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9 \u05e2\u05d3\u05db\u05e0\u05d9. \u05d6\u05d5\u05d4\u05d9 \u05d0\u05d7\u05ea \u05d4\u05e1\u05d9\u05d1\u05d5\u05ea \u05dc\u05db\u05da \u05e9\u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05dd \u05e8\u05d1\u05d9\u05dd \u05de\u05e2\u05d3\u05d9\u05e4\u05d9\u05dd \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05e9\u05d9\u05e8\u05d5\u05ea\u05d9 \u05de\u05e8\u05e7\u05d5\u05dd \u05d7\u05d9\u05e6\u05d5\u05e0\u05d9 \u05d5\u05dc\u05d9\u05d4\u05e0\u05d5\u05ea \u05de\u05e9\u05d9\u05e8\u05d5\u05ea\u05d9\u05dd \u05de\u05ea\u05e7\u05d3\u05de\u05d9\u05dd \u05d5\u05de\u05d2\u05d5\u05d5\u05e0\u05d9\u05dd.\u00a0<strong>\u05d6\u05d4\u05d5 \u05ea\u05d7\u05d5\u05dd \u05e9\u05e8\u05d0\u05d5\u05d9 \u05d4\u05d9\u05d4 \u05e9\u05d9\u05e7\u05d1\u05dc \u05d0\u05ea \u05d4\u05d4\u05db\u05e8\u05d4 \u05d4\u05d0\u05e7\u05d3\u05de\u05d9\u05ea \u05d5\u05d4\u05de\u05e7\u05e6\u05d5\u05e2\u05d9\u05ea \u05d4\u05e8\u05d0\u05d5\u05d9\u05d4.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1d2f1 elementor-widget elementor-widget-facebook-button\" data-id=\"bb1d2f1\" data-element_type=\"widget\" data-widget_type=\"facebook-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div data-layout=\"standard\" data-colorscheme=\"light\" data-size=\"small\" data-show-faces=\"false\" class=\"elementor-facebook-widget fb-like\" data-href=\"https:\/\/marcom.org.il?p=48\" data-share=\"false\" data-action=\"like\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8b142 elementor-widget elementor-widget-heading\" data-id=\"5f8b142\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u05de\u05e8\u05e7\u05d5\u05dd - \u05d3\u05d1\u05e8\u05d9\u05dd \u05e9\u05d7\u05e9\u05d5\u05d1 \u05dc\u05d3\u05e2\u05ea:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec11ef elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"4ec11ef\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-236 post type-post status-publish format-standard has-post-thumbnail hentry category-4\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/marcom.org.il\/whoismarcom\/\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/07\/marketing-plan-researching-paperwork-on-the-table-2A7797U-300x200.jpg\" class=\"attachment-medium size-medium wp-image-368\" alt=\"\u05e6\u05d5\u05d5\u05ea \u05de\u05e8\u05e7\u05d5\u05dd\" srcset=\"https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/07\/marketing-plan-researching-paperwork-on-the-table-2A7797U-300x200.jpg 300w, https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/07\/marketing-plan-researching-paperwork-on-the-table-2A7797U-1024x683.jpg 1024w, https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/07\/marketing-plan-researching-paperwork-on-the-table-2A7797U-768x513.jpg 768w, https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/07\/marketing-plan-researching-paperwork-on-the-table-2A7797U-1536x1025.jpg 1536w, https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/07\/marketing-plan-researching-paperwork-on-the-table-2A7797U-2048x1367.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/marcom.org.il\/whoismarcom\/\" target=&quot;_blank&quot;>\n\t\t\t\t\u05de\u05e0\u05d4\u05dc \u05de\u05e8\u05e7\u05d5\u05dd &#8211; \u05de\u05d9 \u05d0\u05d5 \u05de\u05d4 \u05d6\u05d4?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/marcom.org.il\/whoismarcom\/\" aria-label=\"\u05e7\u05e8\u05d0 \u05e2\u05d5\u05d3 \u05d0\u05d5\u05d3\u05d5\u05ea \u05de\u05e0\u05d4\u05dc \u05de\u05e8\u05e7\u05d5\u05dd &#8211; \u05de\u05d9 \u05d0\u05d5 \u05de\u05d4 \u05d6\u05d4?\" target=\"_blank\">\n\t\t\t\u05e7\u05e8\u05d0 \u05e2\u05d5\u05d3 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7 page type-page status-publish has-post-thumbnail hentry\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/marcom.org.il\/\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"151\" src=\"https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/09\/Marcom_CUT-02-300x151.jpg\" class=\"attachment-medium size-medium wp-image-436\" alt=\"\" srcset=\"https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/09\/Marcom_CUT-02-300x151.jpg 300w, https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/09\/Marcom_CUT-02-1024x516.jpg 1024w, https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/09\/Marcom_CUT-02-768x387.jpg 768w, https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/09\/Marcom_CUT-02-1536x774.jpg 1536w, https:\/\/marcom.org.il\/wp-content\/uploads\/2020\/09\/Marcom_CUT-02.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/marcom.org.il\/\" target=&quot;_blank&quot;>\n\t\t\t\t\u05d3\u05e3 \u05d4\u05d1\u05d9\u05ea\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/marcom.org.il\/\" aria-label=\"\u05e7\u05e8\u05d0 \u05e2\u05d5\u05d3 \u05d0\u05d5\u05d3\u05d5\u05ea \u05d3\u05e3 \u05d4\u05d1\u05d9\u05ea\" target=\"_blank\">\n\t\t\t\u05e7\u05e8\u05d0 \u05e2\u05d5\u05d3 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u05d4\u05de\u05d5\u05e9\u05d2 \u05de\u05e8\u05e7\u05d5\u05dd (Marcom), \u05d4\u05d7\u05dc \u05d0\u05ea \u05d3\u05e8\u05db\u05d5 \u05d1\u05e9\u05e0\u05d5\u05ea \u05d4\u05ea\u05e9\u05e2\u05d9\u05dd \u05d1\u05e2\u05d5\u05dc\u05dd \u05d4\u05d4\u05d9\u05d9-\u05d8\u05e7, \u05d5\u05d4\u05ea\u05e4\u05ea\u05d7 \u05d1\u05db\u05d9\u05d5\u05d5\u05df \u05e2\u05e0\u05e4\u05d9\u05dd \u05d0\u05d7\u05e8\u05d9\u05dd \u05db\u05d5\u05dc\u05dc \u05ea\u05d7\u05d5\u05dd \u05de\u05d5\u05e6\u05e8\u05d9 \u05d4\u05e6\u05e8\u05d9\u05db\u05d4 \u05d5\u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d5\u05ea, \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea, \u05d4\u05ea\u05e2\u05e9\u05d9\u05d9\u05d4 \u05d5\u05d0\u05e4\u05d9\u05dc\u05d5 \u05e2\u05de\u05d5\u05ea\u05d5\u05ea. <\/p>\n","protected":false},"author":1,"featured_media":78,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u05de\u05d4 \u05d6\u05d4 \u05de\u05e8\u05e7\u05d5\u05dd? - \u05d0\u05d9\u05d2\u05d5\u05d3 \u05d4\u05de\u05e8\u05e7\u05d5\u05dd 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