{"id":567,"date":"2021-01-21T15:26:47","date_gmt":"2021-01-21T13:26:47","guid":{"rendered":"https:\/\/marcom.org.il\/?page_id=567"},"modified":"2021-07-21T13:55:10","modified_gmt":"2021-07-21T10:55:10","slug":"eng","status":"publish","type":"page","link":"https:\/\/marcom.org.il\/eng\/","title":{"rendered":"Israeli MarCom Assosation"},"content":{"rendered":"\t\t
Comprehensive Business And Contextual Set – For The MarCom Profession:<\/p>
Representative Professional Organization The gap<\/strong>: Currently, there is no official setting and solution for the MarCom discipline in Israel, due to perception as \u201cnon-professional\u201d, \u201con-the-way\u201d, job position, which is subjected and derived.<\/p> The essence and the identity of the profession, and it\u2019s role – are unclear or not agreed upon.<\/p> Any person can define and call himself \u201cMarCom manager\u201d or a \u201cmarketing communication expert\u201d. This lack of regulation and the lack of definition and standardization \u2013 create difficulties for CEOs, marketing managers, and experienced professionals, alike.<\/p> The aspect of professionalism and matching of outputs \u2013 is also breached, and lack characterizations and standards.<\/p> The outcome:<\/strong> difficulties upon recruitment, lack of clarity of the skills and criteria required, low professionalism, marketing ineffectiveness, and loss of resources.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t There are a prominent gap and a deficit, as well as lack of vital professional aspects:<\/p> Standardization and academic training or diploma studies. A professional association<\/strong>, field-originated and run by field-representatives, which will bridge gaps <\/strong>and deal with them, through becoming a professional home that will concentrate all aspects of knowledge <\/strong>in order to help its members to be better<\/strong> and more efficient MarCom experts and managers<\/strong>, promoting the interests <\/strong>of all those involved in the field.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t To define, lead, empower and promote –<\/strong> MarCom and marketing communication management profession by its definition and essence, its destiny and its unique activity – as a prestigious, in-demand and esteemed profession;<\/p> To serve the needs of the association members and the MarCom profession in general<\/strong> – <\/strong>helping them with field and role specific challenges;<\/p> To represent , both as employees and freelancers –<\/strong>before various parties;<\/p> To turn the discipline and the role, to a valued profession – <\/strong>\u00a0for each company, business and organization.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Indexing and Networking
Training and Professional Enrichment
Recruitment & Implementation
Counseling and Accompaniment
Research & Professional Database
Annual Convention & MarCom Contest<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t?What Are The Problems<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
?What Are The Challenges<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Training and implementation for improvement of excellence and capabilities, as well as acquiring up-to-date skills.
Definitions and characterizations of the profession, as well as clear salary parameters.
Accurate recruitment.
Standards and threshold conditions for service providers and vendors in the field.
A professional association that will take care of the interests of the people involved in the field.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t?What Are The Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
:Our vision<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
?What Are The Services We Offer To Our Members<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t